Strangers in the Night


She talked about perfume like few others.

… She spoke about [it] in a very unconventional way.

When she was asked where perfume should be worn,

she said the place you want to be kissed.


~Gabrielle Chanel
on Chanel No. 5



Just a little less than a year after announcing that Audrey Tautou and her Amelie director Jean-Pierre Jeunet would re-pair for a Chanel No. 5 commercial spot, more details have finally emerged. The commercial replaces the lavish five-year-old spot directed by Baz Luhrmann featuring his Moulin Rouge leading lady Nicole Kidman — reportedly the costliest advertisement ever — with imagery more appropriate for today’s “make-do-and-mend society.”

The theme in the updated version is missed encounters between strangers — played by Tautou and model Travis Davenport — as they ride the Orient Express from Paris to Istanbul. There is no dialogue, only the vivid color imagery Jeunet is known for: as Billie Holiday’s “I’m a Fool to Want You” plays, he lingers outside her train cabin, and later, in Istanbul, she misses the riverboat he is on, only to photograph him on deck from another ship later. Finally, they meet, as expected, conveniently embracing atop a mosaic of Chanel’s double-C logo with implied promises of eternal love and a lifetime filled with the aroma of Chanel.





~ by eaesthete on 05/06/09.

One Response to “Strangers in the Night”

  1. This was beautifully done. I’ve got to believe they spent as much on the production as the earlier Baz Luhrmann campaign. There’s something so romantic about trains. The Orient Express in particular.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s