Let It Shine

shine

With the auto industry in tatters, the charm of a good ad campaign can do wonders for the fiscally fallen. Honda’s brand new Let It Shine commercial, shot by Erik van Wyk through Bouffant breaks today. Written by Wieden + Kennedy Amsterdam, this incandescent spot features a vast grid of Honda’s new Insight model parked in the desert. The Insight is, the voiceover tells us, Honda’s new, “affordable hybrid” car. In the spot, each of the cars’ headlights act as pixels to perform an animated sequence. Completely captivating!

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~ by eaesthete on 03/26/09.

One Response to “Let It Shine”

  1. This is a really cute commercial by Honda. How it works is simple enough, but the execution is quite fascinating. If this doesn’t boost sales of their hybrid, I don’t know what will.

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