NPR’s “The Takeaway” Revisited
Earlier in the year, April 28th, to be precise, EA posted the debut of a new radio program that promised to be revolutionary in recreating a whole new format.
Radio is breaking new ground in the culture EA 03.28.08 with John Hockenberry at the forefront of efforts to reinvigorate National Public Radio. His new show, The Takeaway, starts today.
Interesting that such a brief post could elicit so many responses. Thank you all for your very vocal and impassioned comments. So many referrals have been coming in, I wanted to draw reader’s attention to the wikipedia entry on NPR’s Takeaway, which can be found here.
The last paragraph was particularly telling in describing the degree of negative responses the show has elicited:
In an exchange about the program, hosts described it similar to Howard Stern‘s radio show in a the New York Magazine interview (published April 27, 2008). Hockenberry said: “I really think that, you know, Howard Stern is a model here.” Hockenberry and Udoji go on to say “We gotta find a Baba Booey.” The program website talks about marrying solid journalism with a more conversational tone — a first for public radio mornings. The clash between the expectations of public radio listeners and the tone of the program has led to a negative response from some listeners who have responded on the show’s response page for show feedback, to carrying stations,  and on independent online blogs . This phenomenon of initial negative response by some listeners to programming and schedule changes on stations is not new. According to quoted industry sources, many changes in schedules elicit less than positive responses in the early/initial phases by some listeners for a variety of reasons, including not liking a change in their schedules or preferring previous programming due to host, tone or style. .